GENERATION AI

In Generation AI, bestselling author, lifelong entrepreneur, and consumer trend expert Matt Britton uncovers how AI transforms society, business, and culture, driven by Generation Alpha—the first AI-native generation.

Everywhere books are sold May 2025

Over 90% of Gen Alpha will have a digital footprint by two years old
AI will be the technology that defines Generation Alpha, the same way that the iPhone defined Gen Z and the Internet itself defined Millennials
The average age of a first-time mother in the U.S. was 27.6, a record high and a significant increase from 2000, when the average age was just under 25
By 2030, Generation Z's global spending power will cross the $12 trillion mark—but Generation Alpha, who will be no older than 20, will already command $5.5 trillion
By 2030, up to 4% of all global power demand could be from AI models
Generation Alpha will live longer than any generation
AI agents will become our digital assistants, helping us navigate the complexities of the modern world - Jeff Bezos, Founder Of Amazon
"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten" - Bill Gates, Microsoft Co-Founder
A query on ChatGPT consumers 2.9-watt hours of electricity, nearly ten times that of a search on Google
Just like the Model-T, AOL, or iPhone, ChatGPT will undoubtedly be seen as the product that ushered society into a new technological era, the era of AI
"AI Is More Likely To Save Us Than Destroy Us'- Jeff Bezos, Founder Amazon
"What breathes life into AI is the data & metadata that describes the data to the model—just like oxygen for us" - Marc Benioff, Founder of Salesforce

“With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative age - a must-read!”

Jeremy Bloom - CEO of X Games. former U.S. Olympian & former NFL player for the Philadelphia Eagles & Pittsburgh Steelers
“Forget everything you think you know about technological advancement - Generation AI paints a fascinating picture of tomorrow. Britton's insights crystallize the profound transformation awaiting business and society.”

Sofia Hernandez | Global Head Of Business Marketing & Commercial Partnerships, TikTok
"Generation AI is a timely exploration of how contemporary technology, culture, and consumption converge to shape society and commerce. This is more than a business book; it’s an analysis of the human experience."

Dr. Marcus Collins | World Renowned Consumer Culture Expert & Author Of “For The Culture”
"Generation AI unveils how artificial intelligence will revolutionize human potential - in large part because it requires such little change in existing human behavior. Matt guides us through this pivotal moment in history in an insightful way that will help anyone looking to futureproof themselves .”

Michal Shapira | Head Of Global Entertainment Brand Partnerships, Amazon
“While some debate the accountability of A.I., Matt Britton wisely focuses on its adaptability. The truth is AI is everywhere, woven into the very fabric of our business and personal lives. Understanding how best to make use of it, makes "Generation AI" indispensable”.

Segun Oduolowu | Host Of Boston Globe Today & Entertainment Journalist
"This groundbreaking exploration charts how our first AI-native generation will redefine humanity's relationship with technology. A must-read perspective from one of our sharpest cultural observers."

Vineet Mehra | Chief Marketing Officer, Chime
“Generation AI by Matt Britton is a thoughtful exploration of how artificial intelligence is reshaping the way we work, live, and play. Drawing on decades of experience at the forefront of the digital revolution, Matt delivers unparalleled insights essential for leaders, parents, and innovators. More than just a guide to thriving in an AI-powered world, it places this transformative technology within a broader societal and personal context. Well done!”

Shiv Singh | Author of Marketing with AI for Dummies, Co-Founder AI Trailblazers & Former CMO of LendingTree.

Featured

Raising the First AI-Native Generation

The Future of Media: How Creators Are Shaping the Gen Alpha Experience

Why Your Kids Won't Need to Learn Math: How AI is Changing Education Fundamentals

Parenting in the Age of AI: New Challenges for Raising Generation Alpha

Welcome To Generation AI

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GENERATION AI

In Generation AI, bestselling author, lifelong entrepreneur, and consumer trend expert Matt Britton uncovers how AI transforms society, business, and culture, driven by Generation Alpha—the first AI-native generation.

Everywhere books are sold May 2025

Over 90% of Gen Alpha will have a digital footprint by two years old

AI will be the technology that defines Generation Alpha, the same way that the iPhone defined Gen Z and the Internet itself defined Millennials

The average age of a first-time mother in the U.S. was 27.6, a record high and a significant increase from 2000, when the average age was just under 25

By 2030, Generation Z's global spending power will cross the $12 trillion mark—but Generation Alpha, who will be no older than 20, will already command $5.5 trillion

By 2030, up to 4% of all global power demand could be from AI models

Generation Alpha will live longer than any generation

AI agents will become our digital assistants, helping us navigate the complexities of the modern world - Jeff Bezos, Founder Of Amazon

"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten" - Bill Gates, Microsoft Co-Founder

A query on ChatGPT consumers 2.9-watt hours of electricity, nearly ten times that of a search on Google

Just like the Model-T, AOL, or iPhone, ChatGPT will undoubtedly be seen as the product that ushered society into a new technological era, the era of AI

"AI Is More Likely To Save Us Than Destroy Us'- Jeff Bezos, Founder Amazon

"What breathes life into AI is the data & metadata that describes the data to the model—just like oxygen for us" - Marc Benioff, Founder of Salesforce

“With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative age - a must-read!”

“Forget everything you think you know about technological advancement - Generation AI paints a fascinating picture of tomorrow. Britton's insights crystallize the profound transformation awaiting business and society.”

"Generation AI is a timely exploration of how contemporary technology, culture, and consumption converge to shape society and commerce. This is more than a business book; it’s an analysis of the human experience."

“While some debate the accountability of A.I., Matt Britton wisely focuses on its adaptability. The truth is AI is everywhere, woven into the very fabric of our business and personal lives. Understanding how best to make use of it, makes "Generation AI" indispensable”.

"This groundbreaking exploration charts how our first AI-native generation will redefine humanity's relationship with technology. A must-read perspective from one of our sharpest cultural observers."

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